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- Humanize your brand. This is especially important in this digital world where everything is getting automated.
- Before deciding on the ‘what’, decide on the ‘how’. Start your Digital Marketing Execution with a Goal in Mind.
- Always follow the 50-30-20 rule while developing content. Make sure that 50% of the content describes things about your brand, 30% of the content describes the value proposition of your brand and the remaining 20% about others.
- While selecting a URL for a blog, keep aside numbers and special characters. Try to keep your URL simple and relevant.
- DO NOT ever assume that your blog is going to be read by a 20-year old kid. It could also be read by a 80-year old grandma. Design and curate your content accordingly.
Digital Marketing Trends
IIM Indore 6K Marathon I_Run for your heart
— IIM Indore Mumbai (@IIMIdr_Mumbai) November 15, 2016
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– Shubhadeep Basak
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